Fort Lauderdale, Florida — March 10, 2026 — Vue Billboards has announced the release of a new embedded inventory map that allows digital out-of-home media owners to showcase and sell their programmatic billboard inventory directly on their own websites using Vue DSP technology.

The feature enables media owners to embed an interactive map displaying only their inventory. Advertisers visiting a publisher’s website can browse available screens, view location details, and book campaigns directly from that website, while Vue handles the underlying campaign infrastructure and programmatic delivery.

Liquid Outdoor US is the first media owner to implement the embedded solution. Through the integration, advertisers visiting Liquid Outdoor’s website can explore available screens and launch campaigns directly through the site, powered by Vue’s programmatic platform. The embedded experience can be viewed at https://www.liquidoutdoor.com/buy-adspace.

A major advantage of the system is its simplicity for media owners. The embedded map requires no CMS upgrades or complex website integrations. Media owners simply select the inventory they want to display, and Vue generates the embedded interface for their site. When advertisers place orders through the publisher’s website, those campaigns flow into the media owner’s existing programmatic workflow, appearing as standard programmatic creatives ready for approval just like any other demand.

The new functionality allows media owners to maintain direct relationships with advertisers while still leveraging the capabilities of a demand-side platform. Instead of requiring advertisers to navigate external buying platforms, inventory can now be discovered and booked directly where media owners already present their offerings online.

The embedded map is part of Vue’s broader effort to modernize digital out-of-home buying and simplify how advertisers discover inventory. Campaigns booked through the embedded interface run through the same infrastructure used across the Vue DSP, allowing advertisers to plan and launch campaigns quickly while media owners retain control over how their inventory is presented.

Media owners interested in enabling the embedded map on their websites can learn more about the tool here and contact us through the form or by emailing support@vuebillboards.com