Fort Lauderdale, Florida — July 6, 2026 — Vue Billboards has announced the launch of Bill, a conversational AI assistant built into the Vue DSP that helps advertisers search live digital out-of-home inventory, compare floor CPMs, and prepare campaign drafts using plain English.

Bill allows Vue users to describe what they are looking for in the same way they would explain it to a media buyer. A user can ask for billboards near the Las Vegas Strip under a certain CPM, urban panels near a Stadium, or screens near a gym, retail location, event venue, hotel, airport, or neighborhood. Bill then searches available inventory inside Vue and returns options based on actual platform data.

“When people think about buying billboards, they still picture spreadsheets, back-and-forth emails, and dozens of browser tabs,” said Brian Becker, Founder of Vue Billboards. “We wanted to make planning an out-of-home campaign feel as natural as asking another media buyer for advice. Bill lets you describe what you are trying to accomplish, searches our live inventory, explains why certain locations make sense, and prepares a campaign draft you can review before anything goes live. It is a faster way to get from an idea to a real campaign without sacrificing transparency.”

The assistant is designed to help advertisers move through the early planning process more quickly while keeping the standard Vue buying workflow in place. Bill can search by city, address, venue, landmark, event location, or campaign goal. It can also compare different inventory types, including billboards, urban panels, transit, grocery, gym, retail, and other supported digital out-of-home placements.

Unlike a general chatbot, Bill is connected to Vue’s campaign planning tools. Recommendations are based on live inventory lookups, recent activity, availability checks, floor CPMs, and projected impressions. When Bill provides a budget estimate, it is presented as a starting point based on floor pricing rather than a guaranteed final rate.

Bill also helps prepare campaign drafts. After reviewing the available options, users can ask Bill to assemble a draft campaign with selected inventory, flight dates, estimated impressions, and budget assumptions. The user still reviews the draft and completes checkout through Vue’s normal campaign process.

Every recommendation comes from a platform lookup. If Bill cannot verify inventory, pricing, or availability, it is designed to say so rather than guess.

Bill is currently available to authenticated Vue DSP users on iOS and agency accounts on web.

The launch is part of Vue’s broader effort to make digital out-of-home advertising easier to plan, buy, and manage from a single platform. The company has continued adding tools for advertisers, agencies, and media owners, including live inventory search, transparent pricing, campaign reporting, proposal tools, and embedded inventory experiences for media owners.

For media inquiries, contact support@vuebillboards.com.

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About Vue Billboards

Vue Billboards is a self-serve demand-side platform (DSP) for digital out-of-home advertising. Advertisers can discover live inventory, build campaigns, launch ads, and measure performance across billboards, retail media, transit, gyms, grocery networks, urban panels, and other digital signage worldwide. Founded by Brian Becker and headquartered in Fort Lauderdale, Florida, Vue is operated by Elite Marketing Outdoor, LLC. Learn more at vuebillboards.com.