Fort Lauderdale, Florida — January 29, 2026 — Vue Billboards, the next generation Digital Out-of-Home (DOOH) demand-side platform (DSP), today announced the addition of CuebIQ measurement, expanding reporting capabilities for advertisers running campaigns through the Vue Billboards DSP.

With CuebIQ measurement now available on eligible inventory, advertisers can access deeper performance visibility and more actionable reporting signals to support campaign planning, optimization, and post-campaign analysis. The integration reinforces Vue’s mission to modernize out-of-home buying—making high-impact DOOH easier to launch, easier to understand, and more accountable.

“Out-of-home is one of the most powerful formats in advertising, but measurement and transparency have historically lagged behind other channels,” said Brian Becker, Founder of Vue Billboards. “By adding CuebIQ measurement into the Vue DSP, we’re giving brands the clarity they expect—without adding friction to the buying experience.”

Strengthening Measurement for Modern DOOH Buyers

As digital out-of-home continues to grow, advertisers are increasingly prioritizing reporting standards that make performance easier to evaluate. CuebIQ measurement enhances the Vue platform by providing added insight into campaign delivery and outcomes, helping advertisers better understand how their OOH investment performed in real-world environments.

This update is designed for brands and agencies that want the power of out-of-home with the transparency of a modern advertising platform—across flexible budgets, markets, and flighting strategies.

Available Now Through Vue Billboards

CuebIQ measurement is now available for supported campaigns booked through Vue Billboards, with availability based on inventory and campaign configuration. Advertisers can continue to browse, launch, and manage DOOH campaigns through Vue with streamlined execution and enhanced visibility into performance reporting.