Fort Lauderdale, FL — 1/1/2026 — Vue Billboards, a subsidiary of Elite Marketing Agency, announced the launch of Vue DSP at the commencement of the new year, officially evolving the platform into a full-scale programmatic out-of-home (OOH) demand-side platform. Built by agency operators for agency buyers, Vue DSP is the first iOS-native OOH DSP, enabling real-time campaign creation, management, and optimization across web and mobile.

Vue DSP launches alongside a new integration with Perion’s OOH SSP, expanding available inventory while delivering live availability, pricing, and bidding data directly within the platform. Vue was originally built to simplify the OOH buying process. With the introduction of Vue DSP, the platform extends that mission to real-time programmatic execution—combining flexibility, transparency, and speed in a single buying environment.

“When I started Vue, the goal was always to remove unnecessary complexity from OOH buying, ” said Brian Becker, Founder of Vue Billboards. “As an agency, we wanted a DSP that was simple, fast, and transparent, with real-time reporting and strong pacing controls. Vue DSP is built around how agencies actually operate today.”

Key capabilities of Vue DSP include live bidding data, real-time sign availability, play and impression forecasting, scheduling down to the minute, and an intuitive, mobile-first user interface designed to reduce operational friction for buyers.

A central focus of Vue DSP’s design is mobility. Unlike traditional DSPs optimized for desktop workflows, Vue DSP was architected to function seamlessly on mobile—allowing buyers to actively manage campaigns while in the field, adjust delivery in real time, and respond to client needs without returning to a desktop environment.

“From the agency perspective, having access to a DSP on-the-go was incredibly useful when taking POPs for clients, ” said Nicholas Randazzo. “Prior to Vue, we often struggled to adjust campaigns using websites on our phones that were ill-formatted and cluttered. When Brian and I originally brainstormed what our DSP would look like, we wanted no clutter, no frustration, and total control on the go. We now have it."

Vue DSP is live at vuebillboards.com, with the companion iOS app Vue - Book a Digital Billboard available now. The company is currently offering demos to agencies, media owners, and brands interested in exploring programmatic OOH through the platform.