This billboard sits less than two miles from the city center, positioned to intercept traffic moving through one of Des Moines' busiest corridors. The placement benefits from extended dwell time and consistent daily volume, making it effective for campaigns that need sustained exposure across a broad commuter and regional traveler audience. The format is large enough to command attention without competing for sightline space, and the location ensures your message reaches viewers during high-traffic dayparts.

It's a straightforward choice for brands looking to anchor their presence along a route that sees both local and through traffic, with the kind of frequency that builds recognition over the course of a campaign.